LinkedIn is a social networking portal where you can connect
with people of your same occupation or industry. It has been 10 years now LinkedIn
has captured a market of the professional occupations. Its been reported by Quant
cast that approximately 180 million unique visitors visits the site on a
monthly basis. It is one of the best social networking sites so far. LinkedIn
is gaining a lot of publicity these days and so should your LinkedIn profile.
Below are some points where you can create an impact of your
LinkedIn account:
Profile:
The very important thing you must remember is to create an impact of your
profile. There are thumb rules which you should fill or add while creating your
LinkedIn profile.
a. Attach a photo of yours in your profile. The photo should
be of your own to let others know that it’s an active profile not a fake one.
b. Make you profile visible to others do not keep your
profile as private. This will help others to search your profile.
c. Try to make relevant title or headline which describes
your. For example, instead of writing your title as Finance Manager you can
describe yourself as Corporate B2B Finance Manager."
d. In the summary section describe yourself about your work,
projects and progress. This summary will elaborate yourself and your skills to
others.
e. You have one more column of experience try to fill all
the details of your experience in the company and how you achieved the success.
Managing a profile is very important as it will describe you
to others. There must be some people who are actually looking to know more
about you or share their experiences or wants some inputs from you hence make
your title, summary and experience tab appealing for others.
Connections:
We all know that building rapport with others is the key to build your
connections. Now a day’s most of them are looking to build their rapport with
expert from the same field to gain better knowledge about their industry. Few
things we should remember while building connections.
Spend at least few minutes each day on LinkedIn and interact
with customers, colleagues and superiors. Share whatever they are looking for
or ask what you are looking for or things you want to know. Grow as many
connections as you want. Try to send different message to customer, colleagues
as an invitation, avoid using LinkedIn default message.
Groups:
Participate in the groups to understand the questions and challenges which was
also give a chance to create new opportunities. List groups where you actively
participate and interact with others as LinkedIn shows only 7 groups on your
profile hence display the best one. Search for the groups who are related to
your industry or role specific, join and interact in those groups which will
directly help you to an expansion of your reach. Avoid promoting excessive
links and participate only if you have a value to add. Entering into any
discussion and giving a valuable suggestion will help people of your industry
to reach you as well as you will gain more reputation in that particular group.
